Benny Ads

Benny Ads is an internal tool of Anton Yaburov, a performance marketing specialist. It is used only by our team to manage Google Ads search campaigns of clients who granted our Google account user access to their Google Ads accounts.

What it does:

reads reports of client accounts (campaigns, keywords, search terms, ads, conversion actions, change history);
finds wasted spend and growth opportunities and drafts changes, for example new negative keywords;
checks conversion tracking setup in Google Analytics 4 and Google Tag Manager of the same clients.

A specialist reviews and approves every change. Only approved changes are sent through the APIs. The tool is not offered to external users and is not resold.